Understanding Vector for Printing: The Key to High-Quality Prints

When it comes to printing, having a clear and crisp image is crucial. Whether you’re printing a logo, an illustration, or even a photo, using vector graphics is the way to go. In this comprehensive guide, we will delve into the world of vectors for printing and explore why they are essential for achieving top-notch results.

So, what exactly are vectors, and why are they so important for printing? Unlike raster images, which are composed of pixels and can lose detail when scaled up or down, vectors are made up of mathematical equations and geometric shapes. This means that no matter how much you enlarge or reduce a vector image, it will always maintain its sharpness and clarity.

Understanding Vector Graphics

Vector graphics are digital images created using mathematical formulas and geometric shapes, such as lines, curves, and polygons. These graphics are resolution-independent, meaning they can be scaled up or down without any loss of quality. The most common types of vector graphics are created using software like Adobe Illustrator, CorelDRAW, or Inkscape.

Creating Vector Graphics

To create vector graphics, designers use various tools and techniques available in vector editing software. These tools include pen tools, bezier curves, and shape tools that allow precise control over the placement and manipulation of individual points, lines, and shapes. By combining these elements, intricate and complex designs can be crafted with ease.

Advantages of Vector Graphics

Vector graphics offer several advantages over raster images, making them ideal for printing. Firstly, as mentioned earlier, vectors can be scaled to any size without sacrificing quality. This means you can print your design on a small business card or blow it up for a billboard, and it will always look sharp and detailed.

Additionally, vector graphics have significantly smaller file sizes compared to raster images. This makes them more manageable to store, share, and work with, especially when dealing with large projects or limited storage space.

Another advantage of vectors is their ability to be easily edited and modified. Since vector graphics are made up of individual mathematical equations and shapes, each element can be adjusted independently without affecting the rest of the design. This flexibility allows for quick changes, revisions, and customization, which is particularly useful for branding and logo design.

Vector vs. Raster: Understanding the Difference

While both vector and raster images are used in various applications, understanding the differences between the two is crucial to comprehend why vectors are superior for printing purposes.

Raster Images

Raster images, also known as bitmap images, are composed of a grid of pixels. Each pixel contains specific color information, resulting in a detailed and realistic representation of an image. However, raster images have a fixed resolution, meaning they have a specific number of pixels and cannot be scaled without losing quality.

Vector Images

On the other hand, vector images are created using mathematical formulas that define the position, shape, and color of each element. Instead of pixels, vectors are made up of points, lines, and curves. This unique composition allows vector graphics to be infinitely scalable without any loss of detail or clarity.

The Advantages of Vector for Printing

The key advantage of vectors over raster images for printing is their scalability. When you resize a raster image, you are essentially stretching or compressing the pixels, which results in a loss of quality. This loss manifests as pixelation, blurriness, or jagged edges. In contrast, vectors retain their smooth lines, sharp edges, and overall clarity regardless of the size they are printed at.

Another advantage is that vectors offer precise control over colors. Since vectors use mathematical equations to define color, you can easily adjust and manipulate individual elements to achieve the exact hue, saturation, and brightness you desire. This level of control ensures accurate color representation when printing.

Furthermore, vectors are ideal for producing clean and crisp text. When you enlarge a raster image with text, the text can become pixelated and difficult to read. In contrast, vector text remains sharp and legible, making it perfect for logos, signage, and any print materials that require precise typography.

The Benefits of Using Vector Graphics for Printing

Using vector graphics for printing offers a myriad of benefits that contribute to the overall quality and professionalism of the final prints.


One of the primary advantages of vectors for printing is their scalability. As mentioned earlier, vectors can be resized to any dimension without losing quality. This means you can create a vector design and effortlessly adapt it to various print materials, such as business cards, posters, or billboards, without worrying about pixelation or blurriness.

Resolution Independence

Unlike raster images, vectors are resolution-independent. This means that they are not bound by a fixed number of pixels and can be printed at any resolution, resulting in sharp and detailed prints. Whether you need a small print for a brochure or a large format print for a banner, vectors will ensure every detail is rendered with precision.

File Size Efficiency

Vector graphics have significantly smaller file sizes compared to their raster counterparts. Since vectors are composed of mathematical equations and shapes, the file size is determined by the complexity of the design rather than the resolution. This file size efficiency makes vectors easier to store, share, and work with, especially when dealing with multiple files or limited storage space.

Flexibility and Editability

Another benefit of using vector graphics for printing is the flexibility and editability they offer. Vector designs can be easily modified, revised, and customized without compromising the quality of the print. Each element within a vector graphic can be individually adjusted, allowing for precise control over colors, shapes, and other design elements. This versatility is particularly useful for branding and logo design, where adaptability and consistency are essential.

Consistency Across Different Mediums

Vector graphics ensure consistency across different mediums. Whether your design is printed on paper, displayed on a website, or transferred onto promotional merchandise, vectors guarantee that the visual elements remain consistent in terms of color, shape, and overall appearance. This consistency is vital for establishing a strong brand identity and conveying a professional image.

Creating Vector Artwork: Tools and Techniques

To create stunning vector artwork, you can utilize a range of tools and techniques available in vector editing software. Whether you’re a seasoned designer or just starting, understanding these tools and techniques will help you unleash your creativity and achieve impressive results.

Vector Editing Software

The first step in creating vector artwork is choosing the right vector editing software. Some popular options include Adobe Illustrator, CorelDRAW, and Inkscape. Each software offers a wide range of tools and features to facilitate the creation and manipulation of vector graphics.

Pen Tool: Precision Drawing

The pen tool is a fundamental tool in vector editing software. It allows you to create and manipulate anchor points to form lines and curves with precision. By mastering the pen tool, you can create smooth and intricate shapes, such as logos, illustrations, and typography.

Bezier Curves: Smooth Curvature Control

Bezier curves are essential for achieving smooth and natural-looking curves in vector artwork. By manipulating control handles, you can precisely control the curvature and direction of the curves, giving your designs a polished and professional appearance.

Shape Tools: Quick and Easy Elements

Shape tools, such as rectangles, circles, and polygons, are useful for creating basic geometric shapes in vector artwork. They provide a quick and easy way to add shapes to your designs, which can be further modified and customized using other tools and techniques.

Layers: Organization and Workflow Efficiency

Using layers in vector editing software allows you to organize your artwork and work more efficiently. Each layer can contain different elements of your design, which can be easily rearranged, hidden, or modified without affecting other parts of the artwork. This layer-based approach helps maintain a structured workflow and facilitates easier editing and revisions.

Color Swatches and Gradients: Adding Depth and Vibrancy

Color is a crucial aspect of vector artwork. Most vector editing software provides color swatches and gradient tools, allowing you to choose and apply colors to your designs. Color swatches provide a convenient way to manage and apply consistent colors throughout your artwork, while gradients enable you to add depth, dimension, and visual interest to your designs.

Effects and Filters: Enhancing Visual Appeal

Vector editing software often includes a range of effects and filters that can be applied to elements in your artwork. These effects can enhance the visual appeal of your designs by adding shadows, glows, textures, or other stylistic elements. However, it is important to use these effects sparingly and purposefully, ensuring they enhance rather than distract from your overall design.

Exporting and Saving: Choosing the Right Formats

When your vector artwork iscomplete, it’s important to save and export it in the appropriate file formats. Vector editing software typically allows you to save your artwork in formats such as AI (Adobe Illustrator), EPS (Encapsulated PostScript), PDF (Portable Document Format), or SVG (Scalable Vector Graphics). These formats preserve the vector data, ensuring that your artwork can be easily edited or scaled without loss of quality. Additionally, you may need to export your artwork in raster formats like JPEG or PNG if you plan to use it in applications that do not support vector graphics.

Converting Raster Images to Vectors: Best Practices

Sometimes, you may need to convert a raster image to a vector format for printing purposes. Whether you want to recreate a logo or vectorize an old photograph, following best practices ensures that the conversion is accurate and maintains the quality of the original image.

Tracing Methods: Manual vs. Automatic

There are two main methods for converting raster images to vectors: manual tracing and automatic tracing. Manual tracing involves manually recreating the image using vector tools, such as the pen tool, while automatic tracing relies on software algorithms to convert the raster image into vector paths. Manual tracing offers more control and accuracy, but it can be time-consuming for complex images. Automatic tracing is quicker, but the results may require manual adjustments to achieve the desired level of detail and precision.

Choosing the Right Threshold and Settings

When using automatic tracing, it’s essential to choose the right threshold and settings to achieve the desired level of detail and accuracy. The threshold determines the sensitivity of the tracing algorithm to variations in color and brightness. Adjusting the threshold can help differentiate between foreground and background elements and improve the accuracy of the traced vector paths. Additionally, adjusting settings such as path smoothness or corner detection can further refine the quality of the traced image.

Manual Refinement and Cleanup

Regardless of the method used, it’s common for the converted vectors to require manual refinement and cleanup. This involves inspecting the vector paths and adjusting anchor points, curves, and line segments to ensure they accurately represent the original image. Manual refinement may also involve simplifying complex paths, removing unnecessary details, and ensuring smooth transitions between different elements of the image. Taking the time to refine and clean up the vectors will result in a more accurate and visually appealing final image.

Preserving the Original Image Characteristics

During the conversion process, it’s important to preserve the original image characteristics as much as possible. This includes maintaining the color palette, texture, and overall visual style of the original raster image. By preserving these characteristics, you can ensure that the converted vector retains the essence of the original image, even in a different format suitable for printing.

Testing and Comparing the Results

After converting a raster image to a vector format, it’s crucial to test and compare the results with the original image. This involves zooming in and inspecting the details, comparing color accuracy, and evaluating the overall quality of the vector image. Testing and comparing allow you to identify any discrepancies or areas that may require further refinement. It’s important to iterate and make adjustments until you are satisfied with the converted vector image.

Choosing the Right Vector File Format

When it comes to choosing the right vector file format for printing, several factors need to be considered. Different file formats offer various features, compatibility, and levels of compression. Understanding these factors will ensure that your vector files are suitable for printing and can be easily shared or edited by others.

AI (Adobe Illustrator)

The AI format, native to Adobe Illustrator, is widely used and offers comprehensive features for vector editing. AI files preserve all the editable vector data and allow for easy modification of the artwork. However, AI files are proprietary to Adobe Illustrator and may not be compatible with other vector editing software. When sharing AI files, it’s important to ensure that the recipient has access to Adobe Illustrator or can open AI files using alternative software.

EPS (Encapsulated PostScript)

EPS is a versatile vector file format that is widely supported across various software applications. EPS files encapsulate both the vector data and any accompanying raster images, making them suitable for complex designs that include both vector and raster elements. EPS files are commonly used for printing, as they can be easily placed into layout software and provide high-quality output. However, EPS files can be larger in size compared to other vector formats due to the inclusion of raster images.

PDF (Portable Document Format)

PDF is a widely used file format for sharing and printing documents, including vector graphics. PDF files can contain both vector and raster elements, making them suitable for a range of print applications. PDFs offer excellent compatibility across different platforms and can be opened and viewed using various software applications. They also support interactive features, such as hyperlinks and form fields, making PDFs versatile for digital distribution. It’s important to ensure that PDF files are saved in a vector format to retain scalability and quality.

SVG (Scalable Vector Graphics)

SVG is a web-friendly vector file format that is based on XML markup language. SVG files are lightweight, making them ideal for web-based applications, and they provide excellent scalability without loss of quality. SVG files can be easily opened and edited using vector editing software or viewed directly in web browsers. However, when using SVG files for printing, it’s important to ensure that the software or printing device supports SVG and can accurately interpret the vector data.

Other Considerations

In addition to the file formats mentioned above, there are other vector file formats available, such as CDR (CorelDRAW), DXF (AutoCAD), and WMF (Windows Metafile). When choosing a file format for printing, consider the software and devices used in your printing workflow, the level of compatibility required, and any specific features or limitations of the file format. It’s also important to consider the compression settings when saving vector files to ensure a balance between file size and quality.

Vector Printing: Considerations and Preparations

Before sending your vector file off to the printer, there are several important considerations and preparations to keep in mind. Taking these factors into account will help ensure that your prints come out exactly as you envision, with accurate colors, sharp details, and proper sizing.

Color Modes: RGB vs. CMYK

It’s essential to understand the difference between RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, Black) color modes when preparing vector files for printing. RGB is the color mode used for digital displays, while CMYK is the color mode used for printing. To ensure accurate color reproduction, it’s important to convert your vector artwork to CMYK color mode before sending it to the printer. This conversion will help you achieve more consistent and predictable results, as CMYK color space is better suited for the limitations of printing inks.

Resolution and Scaling

Since vectors are resolution-independent, it’s not necessary to adjust the resolution when preparing vector files for printing. However, it’s important to consider the intended size of the print and ensure that the vector artwork is scaled appropriately. If you’re working with a design that includes both vector and raster elements, make sure that any raster images used have a sufficiently high resolution to maintain quality when printed at the desired size.

Bleed and Trim

Bleed and trim are crucial considerations for designs that extend to the edge of the printed page. Bleed refers to the area beyond the trim edge where the artwork extends to ensure that there are no white edges when the printed piece is trimmed. It’s important to include an appropriate bleed in your vector files to avoid any unwanted white borders. Trim refers to the final size of the printed piece after it has been cut down from a larger sheet. Ensure that your vector artwork is sized correctly based on the desired trim size.

Fonts and Text

When working with vector files that include text, it’s important to consider font compatibility and embedding. If your vector file uses custom or non-standard fonts, it’s crucial to either convert the text to outlines or include the font file along with the vector file when sending it to the printer. Converting text to outlines ensures that the printer will be able to accurately reproduce the text, even if they don’t have the specific font installed on their system.

File Formats and Compatibility

Before sending your vector file to the printer, it’s important to check their specific file format requirements and compatibility. While vector files are generally more versatile and compatible across different software applications, there may be specific guidelines or preferences that the printer has. Ensure that you save your vector file in the required format and communicate any specific instructions or preferences to the printer to ensure a smooth printing process.

Proofing and Test Prints

Before committing to a large print run, it’s always a good idea to request a proof or test print from the printer. A proof allows you to review the final output and ensure that colors, sizing, and overall quality meet your expectations. It’s essential to carefullyreview the proof and make any necessary adjustments before proceeding with the full print run. This step helps to minimize any potential errors or issues and ensures that the final prints meet your desired specifications.

Print Settings and Specifications

When preparing vector files for printing, it’s important to understand the specific print settings and specifications required by the printer. This includes factors such as color profiles, resolution, paper type, and finishing options. Different printers may have specific guidelines or recommendations for achieving the best results. Communicate with the printer to understand their requirements and optimize your vector files accordingly.

File Organization and Delivery

Proper file organization and delivery are crucial when sending vector files to the printer. Ensure that your files are organized in a clear and logical manner, with all the necessary assets, such as linked images or fonts, included. Compress the files into a zip folder to minimize the risk of any file corruption or errors during transfer. Additionally, consider whether you need to provide any additional instructions or specifications to the printer, such as color references or special requests.

Communication with the Printer

Throughout the printing process, maintaining clear and open communication with the printer is vital. Discuss your project requirements, expectations, and any specific concerns or requests. Seek clarification on any uncertainties and address any potential issues before finalizing the print job. Regular communication ensures that both parties are aligned and working towards achieving the desired results.

Vector Printing Techniques: Exploring Different Methods

When it comes to printing vector graphics, different techniques can be employed based on the desired outcome, materials, and budget. Understanding these printing techniques will help you choose the most suitable method for your specific project.

Offset Printing

Offset printing, also known as lithography, is a widely used printing technique that produces high-quality results. It involves transferring ink from a plate to a rubber blanket and then onto the printing surface. Offset printing is suitable for large print runs and offers excellent color accuracy and detail reproduction. It can be used for a variety of materials, including paper, cardboard, and certain types of plastics.

Digital Printing

Digital printing is a modern printing technique that offers flexibility and cost-effectiveness. It involves directly transferring the digital image onto the printing surface without the use of plates. Digital printing is suitable for smaller print runs and allows for quick turnaround times and customization options. It offers vibrant colors and sharp details, making it suitable for various materials, including paper, fabric, and certain types of plastics.

Screen Printing

Screen printing is a versatile technique that involves using a mesh screen to transfer ink onto the printing surface. It is commonly used for printing on textiles, such as t-shirts, but can also be applied to paper, plastics, and other materials. Screen printing offers vibrant colors and durability, making it suitable for designs that require long-lasting quality. It is a popular choice for producing promotional items and merchandise.

UV Printing

UV printing, also known as UV-curing printing, is a modern technique that involves using ultraviolet light to instantly cure or dry the ink. This process results in vibrant colors, enhanced durability, and the ability to print on a wide range of materials, including glass, metal, acrylic, and wood. UV printing offers excellent color accuracy and can produce intricate details with precision.

Large Format Printing

Large format printing is a specialized technique used for printing on oversized materials, such as banners, posters, and billboards. This technique utilizes wide-format printers that can handle larger print sizes and produce high-resolution prints. Large format printing is commonly used for advertising and promotional purposes, where the goal is to create eye-catching visuals with sharp details and vibrant colors.

Variable Data Printing

Variable data printing is a technique that allows for personalized and customized printing. It involves merging a database of individualized information, such as names or addresses, with the vector artwork. Variable data printing is frequently used for direct mail campaigns, event invitations, and personalized marketing materials. This technique adds a personalized touch to your prints and enhances their effectiveness.

Fine Art Printing

Fine art printing is a specialized technique used for reproducing artworks, photographs, and other visual creations with exceptional detail and color accuracy. This technique utilizes high-quality printers, archival inks, and premium papers or canvas materials. Fine art printing requires meticulous attention to color calibration, tonal range, and texture replication to ensure the final prints closely resemble the original artwork.

Specialty Printing Techniques

In addition to the techniques mentioned above, there are various specialty printing techniques that can be employed to achieve unique effects. These techniques include foil stamping, embossing, debossing, spot UV coating, and die-cutting. Specialty printing techniques add texture, dimension, and visual interest to your prints, making them stand out and leave a lasting impression.

Considerations for Printing Techniques

When choosing a printing technique for your vector graphics, consider factors such as the intended use of the prints, the desired level of detail and color accuracy, the materials being printed on, and the available budget. Consult with a professional printer to discuss your project requirements and explore the various printing techniques available to determine the best fit for your specific needs.

Troubleshooting Vector Printing Issues

While vector graphics are known for their reliability and scalability, certain issues may still arise during the printing process. Understanding common problems and their solutions will help you troubleshoot and overcome any obstacles that may affect the quality of your prints.

Unexpected Color Shifts

One common issue that may occur when printing vector graphics is unexpected color shifts. This can happen due to differences in color profiles between your computer screen and the printer. To minimize color discrepancies, ensure that your vector files are set to the appropriate color mode (CMYK) and that you are using a calibrated monitor. Additionally, consider requesting a color proof from the printer to ensure accurate color representation before proceeding with the full print run.

Resolution and Print Quality

If you notice a lack of sharpness or detail in your prints, it could be related to resolution settings or the quality of the printing equipment. Ensure that your vector files are properly scaled and that any raster elements used have a sufficient resolution for the intended print size. If the issue persists, consult with the printer to ensure their equipment and settings are optimized for producing high-quality prints.

Line Thickness and Detail

When printing vector artwork that includes thin lines or intricate details, issues such as line thickness variations or lost details can occur. These issues can be caused by factors such as printer limitations or inconsistencies in the vector file. To address these problems, consider adjusting the stroke widths of your lines to ensure they are within the printer’s capabilities. Additionally, review your vector file for any unnecessary complexity or overlapping elements that may be causing issues.

Transparency and Overprinting

Transparency and overprinting effects used in vector artwork can sometimes result in unexpected outcomes when printed. This can include issues such as unintended blending or incorrect layering of colors. To avoid these problems, review your vector file for any transparency effects and ensure that they are properly flattened or adjusted. Consult with the printer to understand their capabilities and any specific considerations when working with transparent or overprinting elements.

File Compatibility and Font Issues

When sharing vector files with printers, compatibility issues may arise if the printer does not have access to the same fonts or software used to create the artwork. To overcome this, consider converting text to outlines or providing the necessary font files along with the vector file. This ensures that the printer can accurately reproduce the text, even if they don’t have the exact fonts installed. Additionally, communicate with the printer to understand their preferred file formats and any specific font requirements they may have.

Print Size and Scaling Limitations

Some printers may have limitations on the maximum print size or scaling capabilities they can accommodate. If you encounter issues related to print size or scaling, consult with the printer to understand their specific limitations. Adjust your vector artwork accordingly to ensure that it fits within their capabilities and maintains the desired quality.

Working with Special Effects and Finishes

If your vector artwork includes special effects or finishes, such as foiling or embossing, it’s important to discuss these elements with the printer in advance. Special effects may require additional processes or considerations, and the printer can provide guidance on how to appropriately set up your vector files to achieve the desired results. Collaboration and clear communication with the printer will help ensure that the final prints meet your expectations.

Consulting with a Professional Printer

If you encounter persistent issues or have specific concerns related to vector printing, it’s advisable to consult with a professional printer. They have the expertise and experience to troubleshoot problems, recommend solutions, and guide you through the printing process. Professional printers can offer valuable insights and advice to help you overcome any challenges and ensure the best possible outcome for your prints.

The Future of Vector Printing

As technology continues to advance, the future of vector printing holds exciting possibilities. Emerging trends and innovations in vector printing promise to enhance the quality, efficiency, and accessibility of the printing process

Advancements in Printing Technology

Advancements in printing technology are continuously improving the capabilities and quality of vector printing. Printers are becoming more sophisticated, offering higher resolutions, wider color gamuts, and improved printing speeds. These advancements ensure that vector graphics can be accurately and efficiently reproduced, resulting in stunning prints with intricate details and vibrant colors. Additionally, innovations such as direct-to-garment printing and UV-LED printing are expanding the possibilities for vector printing on various materials and surfaces.

Integration of AI and Automation

The integration of artificial intelligence (AI) and automation is revolutionizing the printing industry, including vector printing. AI algorithms can analyze and optimize vector artwork for printing, ensuring the best possible results in terms of color accuracy, resolution, and overall quality. Automation streamlines the printing process, reducing human error and increasing efficiency. These advancements not only save time and resources but also enable a seamless workflow from design to print, making vector printing more accessible to a wider range of users.

3D Printing with Vector Graphics

While traditionally associated with additive manufacturing, 3D printing is also being influenced by vector graphics. By utilizing vector graphics as a basis for 3D models, designers can create intricate and precise 3D objects with ease. Vector-based 3D printing allows for greater control over the geometry and details of the printed object, resulting in more accurate and visually appealing 3D prints. This integration opens up new creative possibilities and applications for vector graphics in the world of 3D printing.

Personalization and Customization

Personalization and customization continue to be significant trends in various industries, including printing. With vector graphics, it becomes easier to create customizable designs that cater to individual preferences and specific requirements. Variable data printing, mentioned earlier, is just one example of how vector graphics can be used to personalize prints. As technology advances, we can expect further developments in the field of vector printing that enable more efficient and sophisticated customization options, allowing businesses and individuals to create unique and tailored prints.

Sustainability and Eco-Friendly Printing

Environmental concerns are driving the adoption of sustainable and eco-friendly printing practices. Vector printing, with its smaller file sizes and efficient use of resources, aligns well with these sustainability goals. Additionally, advancements in ink formulations and printing processes are making printing more environmentally friendly. The future of vector printing will likely see further innovations in eco-friendly inks, recyclable materials, and energy-efficient printing technologies, ensuring that high-quality prints can be produced in a sustainable and responsible manner.

Enhanced Collaboration and Cloud-Based Printing

The rise of cloud computing and collaboration tools is transforming the way vector printing is approached. Cloud-based platforms allow for seamless sharing and collaboration on vector files, enabling multiple users to work on the same design simultaneously. This enhanced collaboration streamlines the printing process, reduces errors, and improves overall efficiency. Cloud-based printing services also make it easier for individuals and businesses to access professional printing capabilities without the need for extensive equipment or technical expertise, making vector printing more accessible to a wider audience.


The future of vector printing is bright and promising. Advancements in technology, integration of AI and automation, 3D printing innovations, personalization and customization options, sustainable printing practices, enhanced collaboration, and cloud-based solutions are all contributing to the evolution of vector printing. These developments will continue to enhance the quality, efficiency, and accessibility of vector printing, providing designers, businesses, and individuals with greater creative possibilities and ensuring that high-quality prints can be produced with ease.

In conclusion, understanding the power of vectors for printing is essential for achieving professional and high-quality results. By utilizing vector graphics, you can ensure that your prints are sharp, clear, and visually captivating. The versatility, scalability, and editability of vectors make them ideal for various printing applications. As technology progresses, the future of vector printing promises even greater advancements and possibilities. Embracing vector graphics is the key to unlocking a world of printing possibilities and ensuring that your prints stand out in a visually competitive landscape.

Related video of Understanding Vector for Printing: The Key to High-Quality Prints